Site audit and optimisation planning
We conduct a thorough audit of your website, looking at quality of code, redirects, site analytics, sitemap, internal linking and site architecture, PageRank flow, naming conventions, metadata, duplicate content, XHTML/CSS recommendations, dynamic URLs, refactoring recommendations, traffic loss and error pages, keyword density, code to content ratio, and many other factors.
Then we look at your current link profile
We're looking for the number and quality of inbound links to your site, aka its 'link profile'. Later we'll be creating opportunities to improve it. We'll analyse anchor text frequency, PageRank and thematic relevance of pages that link to you. And if you like, we can help train your staff to become budding link prospectors and optimised content authors and copywriters.
Next we evaluate how your site's health compares to your competitors.
Keyword Research & Competitor Analysis
By repeating the above process for your top competition in each keyword space, we can help you find out how tough the road to the top will be. This helps us evaluate how much work, for how long, it will take to get you some seriously good rankings and traffic.
You'll need to be realistic about what you can achieve with your online marketing budget, and appreciate that some keywords are a much tougher slog than others. We'll aim to find you a niche or niches that will deliver good return on investment over the timescale you've chosen.
Permanent, ethical links
When looking for link partners it's easy to be seduced by quick fixes like blog comments, forum posts, or absolute no-nos like mass directory submissions. By sourcing your links from trusted domains with good PageRank and strong thematic relevance, we give you a long term performance gain that's less susceptible to changes in Google's ranking algorithm (aka the 'Google dance').